Image & Design · verified 4 September 2026

Best AI for Advertising

8 tools 7 with a free plan 7 built for this Prices verified 4 September 2026

The 8 that fit

ChatGPT

By OpenAISan Francisco, United States3 products across 8 categories

Built for this. Fastest for volume — ad variants, subject lines, content calendars, scripts — with image generation in the same window.

Free plan
Yes
Ad supported; unlimited everyday text chats, limited image creation, memory and voice
Month to month
$8/mo
Go
Billed yearly
—
No yearly price published

Watch out: Output has recognisable patterns that audiences increasingly clock. Edit before publishing.

All plans (6)
PlanPriceWhat you get
Free$0Free tier, ad supported; unlimited everyday text chats, limited image creation, memory and voice
Go$8/mo
Plus$20/moadvanced models, higher quality image creation, Work agent, Codex, 20GB of storage
Pro$100/mo
Business standard seat$25/mo · $20/mo yearly
Business premium seat$125/mo · $100/mo yearly5x the usage and no five-hour limit
Open ChatGPT Pricing and company Prices checked 4 September 2026

Canva Magic Studio

By CanvaSydney, Australia2 products across 2 categories

Built for this. The tool most non-designers actually finish work in. Layouts, brand kits, background removal and generation in one place.

Free plan
Yes
Free forever for one person, with the editor, 1.6M templates and one three-colour Brand Kit
Month to month
$18/mo
Pro
Billed yearly
$15/mo
$180 a year, Pro plan −17%

Watch out: Image generation is powered by third-party models and is not the strongest available. Outputs look like Canva outputs.

All plans (4)
PlanPriceWhat you get
Free$0Free forever for one person, with the editor, 1.6M templates and one three-colour Brand Kit
Pro$18/mo · $15/mo yearlypremium tools, 3.6M templates, 141M premium assets, free trial
Business$25/mo · $20.83/mo yearlyteam admin and collaboration tools, 100 Brand Kits with approvals, free trial
EnterpriseCustomSSO and SCIM, custom apps, 1,000 Brand Kits with tiered approvals
Open Canva Magic Studio Pricing and company Prices checked 4 September 2026

HeyGen

By HeyGenLos Angeles, United States1 product across 2 categories

Built for this. Avatars and video translation with lip-sync, aimed at repurposing one video across many languages.

Free plan
Yes
Free plan with the AI Studio editor, videos up to one minute and no export; enough to test, not
Month to month
$29/mo
Creator
Billed yearly
—
No yearly price published

Watch out: Same synthetic-presenter caveat. Check likeness rights before cloning anyone.

All plans (5)
PlanPriceWhat you get
Free$0Free plan with the AI Studio editor, videos up to one minute and no export; enough to test, not to publish
Creator$29/movideos up to 30 minutes, 1080p export, fast processing
Pro$49/movideos up to 30 minutes, 4K export, faster processing
Business$149/movideos up to 60 minutes, 4K export
EnterpriseCustomno duration cap, fastest processing. Usage is credit-based on every plan, so heavy editing costs more than the sticker
Open HeyGen Pricing and company Prices checked 4 September 2026

Copy.ai

By Copy.aiMemphis, United States1 product across 1 category

Strong fit. Runs repeatable marketing and sales workflows rather than one-off prompts — briefs, sequences, competitor summaries.

Free plan
Yes
Free plan available
Month to month
$29/mo
Chat
Billed yearly
$24/mo
$288 a year, Chat plan −17%

Watch out: The ladder jumps steeply once you need more than one seat. Output needs an editor before it is publishable.

All plans (3)
PlanPriceWhat you get
Free$0Free plan available
Chat$29/mo · $24/mo yearly5 seats, unlimited words and chat projects, access to OpenAI, Anthropic and Gemini models
EnterpriseCustomthe self-serve page carries only the Chat plan
Open Copy.ai Pricing and company Prices checked 4 September 2026

Claude

By AnthropicSan Francisco, United States3 products across 7 categories

Built for this. Best of the general options at holding a specific brand voice across a long batch of copy rather than drifting.

Free plan
Yes
Free tier with daily caps
Month to month
$20/mo
Pro
Billed yearly
$17/mo
$200 a year, Pro plan −15%

Watch out: Give it real examples of your voice. Without them it defaults to a recognisable register.

All plans (6)
PlanPriceWhat you get
Free$0Free tier with daily caps
Pro$20/mo · $17/mo yearly
Max$100/mo
Team standard seat$25/mo · $20/mo yearly
Team premium seat$125/mo · $100/mo yearly
Enterprise$20/mo
Open Claude Pricing and company Prices checked 4 September 2026

Ideogram

By IdeogramToronto, Canada1 product across 1 category

Built for this. The one that renders readable text inside an image, which almost nothing else does reliably. That makes it the choice for anything with words in it.

Free plan
Yes
Free tier with a daily generation allowance
Month to month
$20/mo
Plus
Billed yearly
$15/mo
$180 a year, Plus plan −25%

Watch out: Narrower than the general generators once you move past typography. Its pricing page has refused or 404ed on three separate runs.

All plans (5)
PlanPriceWhat you get
Free$0Free tier with a daily generation allowance
Plus$20/mo · $15/mo yearly1,000 credits a month, private generation, unlimited slow credits, priority top-ups at $4
Pro$60/mo · $42/mo yearly3,500 credits a month, batch generation, quality export
Team$30/mo · $20/mo yearly1,500 credits a user a month, central billing
EnterpriseCustomprivate custom models and API volume discounts. API usage is priced separately
Open Ideogram Pricing and company Prices checked 4 September 2026

Leonardo.ai

By CanvaSydney, Australia2 products across 2 categories

Built for this. Fine-grained control over style and consistency across a set, with a generous daily free allowance to work through.

Free plan
Yes
150 fast tokens a day
Month to month
$12/mo
Essential
Billed yearly
$10/mo
Essential plan −17%

Watch out: Owned by Canva since July 2024, so its future is tied to a design suite rather than to itself. Its pricing page refused automated reading three times.

All plans (6)
PlanPriceWhat you get
Free$0Free plan, 150 fast tokens a day
Essential$12/mo · $10/mo yearly8,500 fast tokens a month
Premium$30/mo · $24/mo yearly25,000 fast tokens a month
Ultimate$60/mo · $48/mo yearly60,000 fast tokens a month
Team Starter$24/mo25,000 fast tokens a seat plus 75,000 shared
Team Growth$48/mo60,000 fast tokens a seat plus 180,000 shared. Custom team plans and an API tier are priced separately
Open Leonardo.ai Pricing and company Prices checked 4 September 2026

Midjourney

By MidjourneySan Francisco, United States1 product across 1 category

Built for this. Still the benchmark for pure aesthetic quality — concept art, hero imagery, mood boards.

Free plan
No
Paid from the start
Month to month
$10/mo
Basic
Billed yearly
$8/mo
$96 a year, Basic plan −20%

Watch out: Generates images, not layouts, and has no built-in editor. Commercial-rights terms are less clear-cut than Adobe's.

All plans (4)
PlanPriceWhat you get
Basic$10/mo · $8/mo yearly3.3 hours of fast GPU time a month, no relax mode, SD video
Standard$30/mo · $24/mo yearly15 fast hours a month, unlimited relaxed images, HD video
Pro$60/mo · $48/mo yearly30 fast hours, unlimited relaxed images and SD video, stealth mode
Mega$120/mo · $96/mo yearly60 fast hours, unlimited relaxed images and SD video, stealth mode. Extra fast GPU time is $4 an hour on every plan
Open Midjourney Pricing and company Prices checked 4 September 2026

Marketing pages

More specific “Best AI” pages for marketing-shaped work.

Best AI for Keyword Research

Search demand, real data and invented keywords

Best AI for Marketing Analytics

Formulas, reporting and checking the numbers

Best AI Marketing Tools

Brand voice, campaigns and the content calendar

Best AI for SEO

Briefs, on-page work and what already ranks

Best AI for Social Media

Posts, scheduling and a week of assets

Best AI for Content Marketing

Calendars, repurposing and keeping a schedule fed

Best AI for Email Marketing

Subject lines, variants and sequences

Best AI for Market Research

Sizing, competitors and findings with sources attached

Best AI Image Tools

Every tool in the category most of these come from.

Every AI tool we track

All 750 products, one page each.

How to read this list

Two things separate these and both are on every card.

Fit

Whether a tool is built for this job, a strong fit for it, or able to do it without that being its focus.

Free plan

Whether there is a tier you can keep using rather than a trial that expires.

The order

Fit first, then a free plan, then alphabetical. There is no score, no weighting we decline to publish, and nothing on this site a company can buy.

Questions

What is the best ai for advertising?

There is no single answer, which is why this page lists 8 rather than one: ChatGPT, Canva Magic Studio, HeyGen, Copy.ai, Claude, Midjourney, Ideogram, Leonardo.ai. 7 of them are built for this kind of work rather than able to do it. Start with a free one.

Which of these have a free plan?

7 of the 8: ChatGPT, Canva Magic Studio, HeyGen, Copy.ai, Claude, Ideogram, Leonardo.ai. Free means a real free tier you can keep using, not a trial that expires.

How was this list chosen?

By hand, from the 750 products this site tracks, and it is checked against the catalogue on every build — a product renamed or removed breaks the build rather than quietly disappearing from here. Nothing on this site can be paid for: no listing, no position, no wording.