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Updated 4 September 2026 · Independent comparison

Gamma vs HeyGen:
which should you use?

Gamma and HeyGen, side by side. Find the one that fits what you need to do.

Find your best fit

The 30-second answer

Gamma pitch decks, one-pagers and landing pages from a prompt. HeyGen turns one script into localised video ads across many languages without a reshoot.

Pricing, simplified

Start free. Upgrade when you need more.

2 of 2 have a free plan 0 of 2 prices re-read automatically · how we know No paid placement

The 30-second comparison

If you only read one section, make it this one. Rows where both sides say the same thing are left out — the point is where they differ. Where each row came from is listed underneath.

Gamma and HeyGen side by side, with the better fit for each row.
CategoryGammaHeyGenBetter fit
What it's built forPitch decks, one-pagers and landing pages from a prompt. Good for getting a campaign concept in front of someone quickly.Turns one script into localised video ads across many languages without a reshoot.Tie
Free planYes. Free plan with no card, 400 credits at signup, up to 10 slides a prompt and export to PDF, PPTX, PNG and Google SlidesYes. Free plan with the AI Studio editor, videos up to one minute and no export; enough to test, not to publishTie
Cheapest way to pay$12 a month.$29 a month.Gamma
What the paid tiers cost
  • One person, from $12/month
  • Per seat, from $40/month billed yearly
  • Enterprise, priced on request
  • One person, from $29/month
  • Per seat, from $149/month
  • Enterprise, priced on request
Tie
What to watch out forRecognisable house style. Restyle anything client-facing.Synthetic presenters read as synthetic. Works better for performance ads than brand work.Tie
Who it is usually forworking professionals, people exploringworking professionalsTie
Made byGamma — San Francisco, US.HeyGen — Los Angeles, US.Tie

Gamma is ahead on 1 of the 7 rows compared — cheapest way to pay — and it is not about how well it does the job. On fitness for the work, it and HeyGen are level. Treat this as a tiebreaker, not a recommendation.

Ahead on the small print

Gamma

Pitch decks, one-pagers and landing pages from a prompt.

✓ Pitch decks, one-pagers and landing pages from a prompt. ✓ You want the cheaper paid plan, $12 against $29 ✓ You are among people exploring ✓ Good for getting a campaign concept in front of someone quickly.
Choose HeyGen instead if…

Turns one script into localised video ads across many languages without a reshoot.

HeyGen is the better answer when the job is what it was built for rather than what the pick above does broadly.

✓ Turns one script into localised video ads across many languages without a reshoot. ✓ Free plan with the AI Studio editor, videos up to one minute and no export; enough to test, not to publish ✓ It works in a browser with nothing to set up ✓ It is aimed at working professionals

How we know

Every row that separated these two, and where it came from. Nothing here is a hands-on test — if a line rests on a vendor’s own pricing page, it says so and links it.

The 1 row that decided this page, with the source for each.
RowFavoursWeightWhere it came from
Cheapest way to payGammaEverything elseFrom each vendor’s own pricing page. Dates and pages are listed below.

The prices

Gamma. Read by hand on 4 September 2026, because Gamma cannot be read automatically: gamma.app refuses automation (403) and no alternate official price page was found. Verify by hand. gamma.app/pricing

HeyGen. Read by hand off heygen.com on 4 September 2026. It is not on the monthly re-check, so confirm there before paying. heygen.com/pricing

The ratings

The category these two share. Marketing & Content Creation — both are listed there in the catalogue, and the fit recorded against each listing is a judgement made here, by hand.

The nine-category grid below. Derived from what each product is listed for, by one script, once per build — so the same pair always reads the same. It is a derivation, not a review.

What this is not

Neither product was run side by side to produce this page. Nobody was paid to appear on it and nothing here is ranked by commission.

To put the same question to both and read the answers yourself, run them side by side — that is a live test, and this is not.

Choose based on what you’re doing

All ten categories, including the ones where neither of these is the answer. These ratings are derived from what each product is listed for, not from running it — a rating here is a reading of the record, and the record is linked.

01

General-Purpose AI Assistants

Questions, brainstorming, explanations, everyday tasks, decision-making, general advice.

Gamma
Not a good fit
HeyGen
Not a good fit
Best choice: Neither
02

Search, Research & Academics

Web research, deep research, books, academic papers, citations, news, fact-checking.

Gamma
Not a good fit
HeyGen
Bad fit
Best choice: Neither
03

Writing, Communication & Language

Emails, reports, essays, editing, summarizing, translation, presentations.

Gamma
Built for this
HeyGen
Not a good fit
Best choice: Gamma
04

Coding, Data & Technical Work

Programming, debugging, data analysis, spreadsheets, math, engineering, technical research.

Gamma
Not a good fit
HeyGen
Bad fit
Best choice: Neither
05

Business, Finance & Professional Work

Business strategy, investing, market research, legal, sales, HR, accounting, consulting.

Gamma
Not a good fit
HeyGen
Not a good fit
Best choice: Neither
06

Image & Design

Image generation, photo editing, logos, graphics, product design, advertising creatives.

Gamma
Not a good fit
HeyGen
Not a good fit
Best choice: Neither
07

Video

Video generation and editing, clipping, subtitles, avatars, animation and motion capture.

Gamma
Not a good fit
HeyGen
Built for this
Best choice: HeyGen
08

Audio, Voice & Music

Voice generation, transcription, music, dubbing, sound cleanup and podcast production.

Gamma
Bad fit
HeyGen
Bad fit
Best choice: Neither
09

Marketing & Content Creation

Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.

Gamma
Good fit
HeyGen
Good fit
Best choice: Tie
10

Productivity, Automation & Personal Life

AI agents, workflows, scheduling, meetings, organization, shopping, travel, personal finance.

Gamma
Good fit
HeyGen
Bad fit
Best choice: Gamma
Pick Gamma if

Pitch decks, one-pagers and landing pages from a prompt.

San Francisco, US
Pitch decks, one-pagers and landing pages from a prompt.
You want the cheaper paid plan, $12 against $29
You are among people exploring
Good for getting a campaign concept in front of someone quickly.
Pick HeyGen if

Turns one script into localised video ads across many languages without a reshoot.

Los Angeles, US
Turns one script into localised video ads across many languages without a reshoot.
Free plan with the AI Studio editor, videos up to one minute and no export; enough to test, not to publish
It works in a browser with nothing to set up
It is aimed at working professionals

Pricing, simplified

The plans people actually compare, read from each vendor’s own page.

PricingSimple, up-to-date plan overview.
Gammaby Gamma
HeyGenby HeyGen
Free version
Gamma
Yes — Free plan availableFree plan with no card, 400 credits at signup, up to 10 slides a prompt and export to PDF
HeyGen
Yes — Free plan availableFree plan with the AI Studio editor, videos up to one minute and no export; enough to test, not
Individual plans
Gamma
Plus $12 / month$9 / month (annual)
Pro $25 / month$18 / month (annual)
Ultra $100 / month$90 / month (annual)
HeyGen
Creator $29 / month
Pro $49 / month
Business plans
Gamma
From $40 / user / month (annual)
HeyGen
From $149 / user / month
Enterprise
Gamma
Custom pricing
HeyGen
Custom pricing
View full details
GammaView Gamma pricing
HeyGenView HeyGen pricing
Interactive

Tell us what you use AI for

Pick your main job and the verdict below changes to match. Every answer is on the page already, so this works as a reader, not a lookup.

The verdict for that job
Evenly matched
Close call. Both cover marketing & content creation at the same level; both have a free plan you can start on; Gamma is cheaper to start paying for, $12 against $29.
7 rows compared

Frequently asked questions

Is Gamma or HeyGen better?

Gamma is ahead on 1 of the 7 rows compared — cheapest way to pay — and it is not about how well it does the job. On fitness for the work, it and HeyGen are level. Treat this as a tiebreaker, not a recommendation. both have a free plan you can start on; Gamma is cheaper to start paying for, $12 against $29. Gamma: Pitch decks, one-pagers and landing pages from a prompt. Good for getting a campaign concept in front of someone quickly. HeyGen: Turns one script into localised video ads across many languages without a reshoot.

Is Gamma or HeyGen cheaper?

Gamma — paid plans start at $12 a month against $29 a month.

Do Gamma and HeyGen both have free plans?

Yes. Gamma: Free plan with no card, 400 credits at signup, up to 10 slides a prompt and export to PDF, PPTX, PNG and Google Slides. HeyGen: Free plan with the AI Studio editor, videos up to one minute and no export; enough to test, not to publish.

What should I watch out for?

Gamma: Recognisable house style. Restyle anything client-facing. HeyGen: Synthetic presenters read as synthetic. Works better for performance ads than brand work.

Read more

Gamma

What it is for, who makes it, what it costs and what to use instead.

HeyGen

What it is for, who makes it, what it costs and what to use instead.

Best AI for Marketing

Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.

How we compare AI tools
Every row is generated from the same record the rest of the site is built on, so this page cannot drift from what we say elsewhere. We separate winner, tie and depends rather than forcing each category into a ranking, and we drop rows where both sides say the same thing. A pick is only called an overall pick when it leads on rows about how well the tool does the job; a lead that rests on price or audience alone is labelled as one. Nothing here is a hands-on test — how we know lists the source and date behind every deciding row.