Apollo
Contact data, sequences and call recording in one place, so research and outreach do not live in separate tools.
What Apollo is best for
The categories Apollo is listed in, and how strong a fit it is in each.
Business, Finance & Professional Work
Business strategy, investing, market research, legal, sales, HR, accounting, consulting.
Strong fit
Apollo’s biggest strengths
Business, Finance & Professional WorkContact data, sequences and call recording in one place, so research and outreach do not live in separate tools.
Where it may not be the best fit
Business, Finance & Professional WorkContact data is never as accurate as the counter suggests, and the AI writes on top of whatever it found. Every plan is metered in credits, so what you pay tracks how much you export rather than how many people log in.
Apollo pricing
Apollo has a free plan. Free plan with 75 credits per seat per month
FreeFree plan with 75 credits per seat per month
$0Basic/person/month on annual billing, $65 month to month
$65/mo · $49/mo yearlyProfessional/person/month on annual billing, $99 month to month
$99/mo · $79/mo yearlyOrganization/person/month on annual billing, three seats minimum and annual billing only
$119/mo yearlyChecked by hand on 4 September 2026 — apollo.io draws its ladder in JavaScript. The fetch step read $0.02 off the page — a credit unit rate, not a plan — which looks like a successful read and never changes, so the watch was worse than none. Checked by hand against the vendor page, both billing toggles. Prices change often, so confirm on the provider’s own page before spending.
Who makes Apollo
The data set is the product and the AI sits on top of it, which is the opposite order from most tools on this site.
CompanyApollo.io
Founded2015
Based inSan Francisco, US
SectorProductivity & agents
ModelThird-party
StatusPrivate
Primary usersSales teams
Free planYes
ComputeThird-party
Public listingNone announced
Best alternatives to Apollo
Tools that do comparable work, best fit first, drawn from the catalogue rather than hand-picked. Every one is listed whether or not there is money in it for us.
ChatGPT
Free
Broad professional coverage with strong spreadsheet and chart handling. Good default for analysis you would otherwise do by hand.
View ChatGPT →Claude
Free
The general option most used for professional work — strategy memos, contract reading, financial reasoning over documents you upload.
View Claude →Microsoft 365 Copilot
Paid
Sits inside Word, Excel, Outlook and Teams, so it works on the documents and meetings a company already has. The closest thing to AI that needs no change of habit.
View Microsoft 365 Copilot →Beefi
Free
A plain REST API over SEC EDGAR — company records, stock prices, financial statements, insider trades and filings across more than ten thousand listed companies, with a free key and a hundred requests a minute.
View Beefi →Clay
Free
A spreadsheet where each row can call data providers and models, which makes research that used to take a week into an afternoon.
View Clay →ClickUp
Free
Docs, tasks, chat and whiteboards under one AI that can see all of them, which is a genuine advantage over four separate tools.
View ClickUp →Apollo by job
Where Apollo sits in the wider category pages.
Best AI for Business
Strong fit — Business strategy, investing, market research, legal, sales, HR, accounting, consulting.
Questions about Apollo
Is Apollo free?
Yes — Free plan with 75 credits per seat per month. The cheapest paid tier is Basic, at $65/mo month to month or $49/mo billed yearly.
What is Apollo best at?
Contact data, sequences and call recording in one place, so research and outreach do not live in separate tools. It is listed under Business, Finance & Professional Work.
What should I watch out for with Apollo?
Contact data is never as accurate as the counter suggests, and the AI writes on top of whatever it found. Every plan is metered in credits, so what you pay tracks how much you export rather than how many people log in.
What are the alternatives to Apollo?
6 tools do comparable work: ChatGPT, Claude, Microsoft 365 Copilot, Beefi, Clay, ClickUp. 5 of them have a free plan.
How current is this Apollo pricing?
Checked by hand on 4 September 2026, because Apollo cannot be read automatically: apollo.io draws its ladder in JavaScript. The fetch step read $0.02 off the page — a credit unit rate, not a plan — which looks like a successful read and never changes, so the watch was worse than none. Checked by hand against the vendor page, both billing toggles. Prices change often — confirm on the provider's own page before spending.