Semrush
Real search data underneath the AI, so a keyword volume or a ranking is something you can check rather than something a model guessed.
What Semrush is best for
The categories Semrush is listed in, and how strong a fit it is in each.
Marketing & Content Creation
Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.
Built for this
Semrush’s biggest strengths
Marketing & Content CreationReal search data underneath the AI, so a keyword volume or a ranking is something you can check rather than something a model guessed.
Where it may not be the best fit
Marketing & Content CreationThe free account is heavily capped — around ten results a report and ten reports a day — which is enough to evaluate and not to work.
Semrush pricing
Semrush has a free plan. Free account, capped at around ten results per report and ten reports a day
FreeFree account, capped at around ten results per report and ten reports a day
$0SEO5 websites, 500 keywords tracked daily, position tracking and site audit, without AI search tracking
$139.95/mo · $117.33/mo yearlyStarterAdds AI visibility with 50 prompts tracked daily, 300 AI visibility reports a day and MCP access
$199/mo · $165.17/mo yearlyPro+15 websites, 1,500 keywords, historical data, content optimization, 100 prompts tracked daily
$299/mo · $248.17/mo yearlyAdvanced40 websites, API data integration and deeper insights for larger teams. Custom plans on request
$549/mo · $455.67/mo yearlyChecked by hand on 4 September 2026. Prices change often, so confirm on the provider’s own page before spending.
Who makes Semrush
Sells the search data first and the AI second, which is the right way round for a tool whose answers have to be checkable.
CompanySemrush
Founded2008
Based inBoston, US
SectorMarketing & content
ModelThird-party
StatusPublic
Primary usersAgencies, Marketing teams
Free planYes
ComputeThird-party
Public listingPublic (NYSE: SEMR)
Best alternatives to Semrush
Tools that do comparable work, best fit first, drawn from the catalogue rather than hand-picked. Every one is listed whether or not there is money in it for us.
Ahrefs
Free
Its own crawler and index rather than a licensed one, which is why its backlink data is the reference point most others are compared against.
View Ahrefs →Canva Magic Studio
Free
Gets a week of social assets done in an afternoon — templates, brand kit enforcement, copy and resizing in one place.
View Canva Magic Studio →ChatGPT
Free
Fastest for volume — ad variants, subject lines, content calendars, scripts — with image generation in the same window.
View ChatGPT →Claude
Free
Best of the general options at holding a specific brand voice across a long batch of copy rather than drifting.
View Claude →Scalenut
Free
Takes a keyword through research, outline and draft in one pass, at a price well below the American SEO suites.
View Scalenut →Jasper
Paid
Built around a brand voice and a campaign rather than a chat box, with the workflows a marketing team actually repeats.
View Jasper →Semrush by job
Where Semrush sits in the wider category pages.
Best AI for Marketing
Built for this — Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.
Questions about Semrush
Is Semrush free?
Yes — Free account, capped at around ten results per report and ten reports a day. The cheapest paid tier is SEO, at $139.95/mo month to month or $117.33/mo billed yearly.
What is Semrush best at?
Real search data underneath the AI, so a keyword volume or a ranking is something you can check rather than something a model guessed. It is listed under Marketing & Content Creation, and this is what it is built for.
What should I watch out for with Semrush?
The free account is heavily capped — around ten results a report and ten reports a day — which is enough to evaluate and not to work.
What are the alternatives to Semrush?
6 tools do comparable work: Ahrefs, Canva Magic Studio, ChatGPT, Claude, Scalenut, Jasper. 5 of them have a free plan.
How current is this Semrush pricing?
Checked by hand on 4 September 2026. Prices change often — confirm on the provider's own page before spending.