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Updated 4 September 2026 · Independent comparison

ClickUp vs HubSpot:
which should you use?

ClickUp and HubSpot, side by side. Find the one that fits what you need to do.

Find your best fit

The 30-second answer

ClickUp docs, tasks, chat and whiteboards under one AI that can see all of them, which is a genuine advantage over four separate tools. HubSpot the free CRM is genuinely usable rather than a demo, and the AI reaches across contacts, email and content once you pay.

Pricing, simplified

Start free. Upgrade when you need more.

2 of 2 have a free plan 0 of 2 prices re-read automatically · how we know No paid placement

The 30-second comparison

If you only read one section, make it this one. Rows where both sides say the same thing are left out — the point is where they differ. Where each row came from is listed underneath.

ClickUp and HubSpot side by side, with the better fit for each row.
CategoryClickUpHubSpotBetter fit
What it's built forDocs, tasks, chat and whiteboards under one AI that can see all of them, which is a genuine advantage over four separate tools.The free CRM is genuinely usable rather than a demo, and the AI reaches across contacts, email and content once you pay.Tie
Free planYes. Free Forever plan, capped on storage rather than on time: 60MB, with unlimited tasks and unlimited members, collaborative docs, Kanban boards, sprint management, calendar view, two-factor authentication and 24/7 supportYes. Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card requiredTie
What the paid tiers cost
  • One person, from $10/month
  • Per seat, from $19/month
  • Enterprise, priced on request
  • One person, from $10/month
  • Enterprise, from $3600/month
Tie
What to watch out forThe breadth is also the complaint — it is a lot of product to configure before it helps. The free plan is real but holds 60MB, so it is storage that runs out rather than time or seats. Yearly billing cuts the seat price by about a third.The free tier is the on-ramp and the jump to paid is steep. The listed prices cover Marketing Hub; the Sales, Service, Content and Data hubs are each priced separately.Tie
Made byClickUp — San Diego, US.HubSpot — Cambridge, US.Tie

Neither leads on the 5 rows above: 0 each. The job decides it, not the table.

Too close to call

ClickUp or HubSpot

Neither leads on the rows above — the job decides it.

✓ Docs, tasks, chat and whiteboards under one AI that can see all of them, which is a genuine advantage over four separate tools. ✓ Free Forever plan, capped on storage rather than on time: 60MB, with unlimited tasks and unlimited members, collaborative docs, Kanban boards, sprint management, calendar view, two-factor authentication and 24/7 support ✓ It is aimed at working professionals ✓ Paid plans start at $10 a month
Choose HubSpot instead if…

The free CRM is genuinely usable rather than a demo, and the AI reaches across contacts, email and content once you pay.

HubSpot is the better answer when the job is what it was built for rather than what the pick above does broadly.

✓ Docs, tasks, chat and whiteboards under one AI that can see all of them, which is a genuine advantage over four separate tools. ✓ Free Forever plan, capped on storage rather than on time: 60MB, with unlimited tasks and unlimited members, collaborative docs, Kanban boards, sprint management, calendar view, two-factor authentication and 24/7 support ✓ It is aimed at working professionals ✓ Paid plans start at $10 a month

How we know

Every row that separated these two, and where it came from. Nothing here is a hands-on test — if a line rests on a vendor’s own pricing page, it says so and links it.

Nothing on the table above separates them: every row either matches or is a tie. That is the finding, and it is why this page names no winner.

The prices

ClickUp. Read by hand off clickup.com on 4 September 2026. It is not on the monthly re-check, so confirm there before paying. clickup.com/pricing

HubSpot. Read by hand on 4 September 2026, because HubSpot cannot be read automatically: hubspot.com returns 200 with the plans drawn in JavaScript; the browser step found no amounts either. Priced by hand from the Marketing Hub tab, which has its own monthly/annual toggle. hubspot.com/pricing/marketing

The ratings

The category these two share. Business, Finance & Professional Work — both are listed there in the catalogue, and the fit recorded against each listing is a judgement made here, by hand.

The nine-category grid below. Derived from what each product is listed for, by one script, once per build — so the same pair always reads the same. It is a derivation, not a review.

What this is not

Neither product was run side by side to produce this page. Nobody was paid to appear on it and nothing here is ranked by commission.

To put the same question to both and read the answers yourself, run them side by side — that is a live test, and this is not.

Choose based on what you’re doing

All ten categories, including the ones where neither of these is the answer. These ratings are derived from what each product is listed for, not from running it — a rating here is a reading of the record, and the record is linked.

01

General-Purpose AI Assistants

Questions, brainstorming, explanations, everyday tasks, decision-making, general advice.

ClickUp
Not a good fit
HubSpot
Not a good fit
Best choice: Neither
02

Search, Research & Academics

Web research, deep research, books, academic papers, citations, news, fact-checking.

ClickUp
Not a good fit
HubSpot
Not a good fit
Best choice: Neither
03

Writing, Communication & Language

Emails, reports, essays, editing, summarizing, translation, presentations.

ClickUp
Not a good fit
HubSpot
Not a good fit
Best choice: Neither
04

Coding, Data & Technical Work

Programming, debugging, data analysis, spreadsheets, math, engineering, technical research.

ClickUp
Bad fit
HubSpot
Bad fit
Best choice: Neither
05

Business, Finance & Professional Work

Business strategy, investing, market research, legal, sales, HR, accounting, consulting.

ClickUp
Good fit
HubSpot
Good fit
Best choice: Tie
06

Image & Design

Image generation, photo editing, logos, graphics, product design, advertising creatives.

ClickUp
Bad fit
HubSpot
Not a good fit
Best choice: Neither
07

Video

Video generation and editing, clipping, subtitles, avatars, animation and motion capture.

ClickUp
Bad fit
HubSpot
Not a good fit
Best choice: Neither
08

Audio, Voice & Music

Voice generation, transcription, music, dubbing, sound cleanup and podcast production.

ClickUp
Bad fit
HubSpot
Bad fit
Best choice: Neither
09

Marketing & Content Creation

Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.

ClickUp
Not a good fit
HubSpot
Good fit
Best choice: HubSpot
10

Productivity, Automation & Personal Life

AI agents, workflows, scheduling, meetings, organization, shopping, travel, personal finance.

ClickUp
Not a good fit
HubSpot
Not a good fit
Best choice: Neither
Pick ClickUp if

Docs, tasks, chat and whiteboards under one AI that can see all of them, which is a genuine advantage over four separate tools.

San Diego, US
Docs, tasks, chat and whiteboards under one AI that can see all of them, which is a genuine advantage over four separate tools.
Free Forever plan, capped on storage rather than on time: 60MB, with unlimited tasks and unlimited members, collaborative docs, Kanban boards, sprint management, calendar view, two-factor authentication and 24/7 support
It is aimed at working professionals
Paid plans start at $10 a month
Pick HubSpot if

The free CRM is genuinely usable rather than a demo, and the AI reaches across contacts, email and content once you pay.

Cambridge, US
The free CRM is genuinely usable rather than a demo, and the AI reaches across contacts, email and content once you pay.
Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required
It is aimed at working professionals
Paid plans start at $10 a month

Pricing, simplified

The plans people actually compare, read from each vendor’s own page.

PricingSimple, up-to-date plan overview.
ClickUpby ClickUp
HubSpotby HubSpot
Free version
ClickUp
Yes — Free plan availableFree Forever plan, capped on storage rather than on time: 60MB, with unlimited tasks and
HubSpot
Yes — Free plan availableFree plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card
Individual plans
ClickUp
Unlimited $10 / month$7 / month (annual)
HubSpot
Marketing Hub Starter $10 / month$7 / month (annual)
Marketing Hub Professional $890 / month$800 / month (annual)
Business plans
ClickUp
From $19 / user / monthFrom $12 / user / month (annual)
HubSpotNot sold to teams
Enterprise
ClickUp
Custom pricing
HubSpot
From $3600 / user / monthMarketing Hub Enterprise
View full details
ClickUpView ClickUp pricing
HubSpotView HubSpot pricing
Interactive

Tell us what you use AI for

Pick your main job and the verdict below changes to match. Every answer is on the page already, so this works as a reader, not a lookup.

The verdict for that job
Evenly matched
Close call. Both cover business, finance & professional work at the same level; both have a free plan you can start on.
5 rows compared

Frequently asked questions

Is ClickUp or HubSpot better?

Neither leads on the 5 rows above: 0 each. The job decides it, not the table. both have a free plan you can start on. ClickUp: Docs, tasks, chat and whiteboards under one AI that can see all of them, which is a genuine advantage over four separate tools. HubSpot: The free CRM is genuinely usable rather than a demo, and the AI reaches across contacts, email and content once you pay.

Is ClickUp or HubSpot cheaper?

They start at the same price, $10 a month.

Do ClickUp and HubSpot both have free plans?

Yes. ClickUp: Free Forever plan, capped on storage rather than on time: 60MB, with unlimited tasks and unlimited members, collaborative docs, Kanban boards, sprint management, calendar view, two-factor authentication and 24/7 support. HubSpot: Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required.

What should I watch out for?

ClickUp: The breadth is also the complaint — it is a lot of product to configure before it helps. The free plan is real but holds 60MB, so it is storage that runs out rather than time or seats. Yearly billing cuts the seat price by about a third. HubSpot: The free tier is the on-ramp and the jump to paid is steep. The listed prices cover Marketing Hub; the Sales, Service, Content and Data hubs are each priced separately.

Read more

ClickUp

What it is for, who makes it, what it costs and what to use instead.

HubSpot

What it is for, who makes it, what it costs and what to use instead.

Best AI for Business

Business strategy, investing, market research, legal, sales, HR, accounting, consulting.

How we compare AI tools
Every row is generated from the same record the rest of the site is built on, so this page cannot drift from what we say elsewhere. We separate winner, tie and depends rather than forcing each category into a ranking, and we drop rows where both sides say the same thing. A pick is only called an overall pick when it leads on rows about how well the tool does the job; a lead that rests on price or audience alone is labelled as one. Nothing here is a hands-on test — how we know lists the source and date behind every deciding row.