HubSpot
The free CRM is genuinely usable rather than a demo, and the AI reaches across contacts, email and content once you pay.
What HubSpot is best for
The categories HubSpot is listed in, and how strong a fit it is in each.
Business, Finance & Professional Work
Business strategy, investing, market research, legal, sales, HR, accounting, consulting.
Strong fit
Marketing & Content Creation
Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.
Strong fit
HubSpot’s biggest strengths
Business, Finance & Professional WorkThe free CRM is genuinely usable rather than a demo, and the AI reaches across contacts, email and content once you pay.
Marketing & Content CreationMarketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.
Where it may not be the best fit
Business, Finance & Professional WorkThe free tier is the on-ramp and the jump to paid is steep. The listed prices cover Marketing Hub; the Sales, Service, Content and Data hubs are each priced separately.
Marketing & Content CreationThe free tier is the on-ramp and the jump to Marketing Hub is steep. Starter looks cheap because a limited-time offer is running against a $20 a seat list price, and every tier climbs with the marketing contacts and core seats you add.
HubSpot pricing
HubSpot has a free plan. Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required
FreeFree plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required
$0Marketing Hub Starter1,000 marketing contacts, 500 HubSpot credits, and the free tools with their limits raised and HubSpot branding removed
$10/mo · $7/mo yearlyMarketing Hub Professional3 core seats included and further seats at $45/month annually or $50 month to month, 2,000 marketing contacts and 3,000 HubSpot credits, with omni-channel campaigns, automation and reporting
$890/mo · $800/mo yearlyMarketing Hub Enterprise5 core seats included and further seats at $75/month, 10,000 marketing contacts and 5,000 HubSpot credits. Every tier is quoted for Marketing Hub alone and rises with the marketing contacts and core seats you add; Sales, Service, Content and Data Hub are priced on their own tabs
$3600/moChecked by hand on 4 September 2026 — hubspot.com returns 200 with the plans drawn in JavaScript; the browser step found no amounts either. Priced by hand from the Marketing Hub tab, which has its own monthly/annual toggle. Prices change often, so confirm on the provider’s own page before spending.
Who makes HubSpot
The free CRM is genuinely free and genuinely useful, which is the whole acquisition strategy. The AI is bundled across the paid tiers.
CompanyHubSpot
Founded2006
Based inCambridge, US
SectorProductivity & agents
ModelThird-party
StatusPublic
Primary usersSMB, Enterprise
Free planYes
ComputeThird-party
Public listingPublic (NYSE: HUBS)
Best alternatives to HubSpot
Tools that do comparable work, best fit first, drawn from the catalogue rather than hand-picked. Every one is listed whether or not there is money in it for us.
Ahrefs
Free
Its own crawler and index rather than a licensed one, which is why its backlink data is the reference point most others are compared against.
View Ahrefs →Canva Magic Studio
Free
Gets a week of social assets done in an afternoon — templates, brand kit enforcement, copy and resizing in one place.
View Canva Magic Studio →ChatGPT
Free
Broad professional coverage with strong spreadsheet and chart handling. Good default for analysis you would otherwise do by hand.
View ChatGPT →Claude
Free
The general option most used for professional work — strategy memos, contract reading, financial reasoning over documents you upload.
View Claude →Scalenut
Free
Takes a keyword through research, outline and draft in one pass, at a price well below the American SEO suites.
View Scalenut →Semrush
Free
Real search data underneath the AI, so a keyword volume or a ranking is something you can check rather than something a model guessed.
View Semrush →HubSpot by job
Where HubSpot sits in the wider category pages.
Best AI for Business
Strong fit — Business strategy, investing, market research, legal, sales, HR, accounting, consulting.
Best AI for Marketing
Strong fit — Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.
Questions about HubSpot
Is HubSpot free?
Yes — Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required. The cheapest paid tier is Marketing Hub Starter, at $10/mo month to month or $7/mo billed yearly.
What is HubSpot best at?
The free CRM is genuinely usable rather than a demo, and the AI reaches across contacts, email and content once you pay. It is listed under Business, Finance & Professional Work, Marketing & Content Creation.
What should I watch out for with HubSpot?
The free tier is the on-ramp and the jump to paid is steep. The listed prices cover Marketing Hub; the Sales, Service, Content and Data hubs are each priced separately.
What are the alternatives to HubSpot?
6 tools do comparable work: Ahrefs, Canva Magic Studio, ChatGPT, Claude, Scalenut, Semrush. 6 of them have a free plan.
How current is this HubSpot pricing?
Checked by hand on 4 September 2026, because HubSpot cannot be read automatically: hubspot.com returns 200 with the plans drawn in JavaScript; the browser step found no amounts either. Priced by hand from the Marketing Hub tab, which has its own monthly/annual toggle. Prices change often — confirm on the provider's own page before spending.