HeyGenFree plan
Paid from
$29 a month
View plans and limitsUpdated 4 September 2026 · Independent comparison
HeyGen vs HubSpot:
which should you use?
HeyGen and HubSpot, side by side. Find the one that fits what you need to do.
Find your best fitThe 30-second answer
HeyGen turns one script into localised video ads across many languages without a reshoot.
HubSpot marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.
Pricing, simplified
Start free. Upgrade when you need more.
HubSpotFree plan
Paid from
$10 a month
View plans and limitsThe 30-second comparison
If you only read one section, make it this one. Rows where both sides say the same thing are left out — the point is where they differ. Where each row came from is listed underneath.
| Category | HeyGen | HubSpot | Better fit |
|---|---|---|---|
| What it's built for | Turns one script into localised video ads across many languages without a reshoot. | Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record. | Tie |
| Free plan | Yes. Free plan with the AI Studio editor, videos up to one minute and no export; enough to test, not to publish | Yes. Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required | Tie |
| Cheapest way to pay | $29 a month. | $10 a month. | HubSpot |
| What the paid tiers cost |
|
| Tie |
| What to watch out for | Synthetic presenters read as synthetic. Works better for performance ads than brand work. | The free tier is the on-ramp and the jump to Marketing Hub is steep. Starter looks cheap because a limited-time offer is running against a $20 a seat list price, and every tier climbs with the marketing contacts and core seats you add. | Tie |
| What it asks of you | No setup — it works in a browser. | Expects some technical comfort to get going. | Tie |
| Made by | HeyGen — Los Angeles, US. | HubSpot — Cambridge, US. | Tie |
HubSpot is ahead on 1 of the 7 rows compared — cheapest way to pay — and it is not about how well it does the job. On fitness for the work, it and HeyGen are level. Treat this as a tiebreaker, not a recommendation.
HubSpot
Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.
✓ Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.
✓ You want the cheaper paid plan, $10 against $29
✓ Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required
✓ It is aimed at working professionals
Turns one script into localised video ads across many languages without a reshoot.
HeyGen is the better answer when the job is what it was built for rather than what the pick above does broadly.
✓ Turns one script into localised video ads across many languages without a reshoot.
✓ You would rather not configure anything first
✓ Free plan with the AI Studio editor, videos up to one minute and no export; enough to test, not to publish
✓ It works in a browser with nothing to set up
How we know
Every row that separated these two, and where it came from. Nothing here is a hands-on test — if a line rests on a vendor’s own pricing page, it says so and links it.
| Row | Favours | Weight | Where it came from |
|---|---|---|---|
| Cheapest way to pay | HubSpot | Everything else | From each vendor’s own pricing page. Dates and pages are listed below. |
The prices
HeyGen. Read by hand off heygen.com on 4 September 2026. It is not on the monthly re-check, so confirm there before paying. heygen.com/pricing
HubSpot. Read by hand on 4 September 2026, because HubSpot cannot be read automatically: hubspot.com returns 200 with the plans drawn in JavaScript; the browser step found no amounts either. Priced by hand from the Marketing Hub tab, which has its own monthly/annual toggle. hubspot.com/pricing/marketing
The ratings
The category these two share. Marketing & Content Creation — both are listed there in the catalogue, and the fit recorded against each listing is a judgement made here, by hand.
The nine-category grid below. Derived from what each product is listed for, by one script, once per build — so the same pair always reads the same. It is a derivation, not a review.
What this is not
Neither product was run side by side to produce this page. Nobody was paid to appear on it and nothing here is ranked by commission.
To put the same question to both and read the answers yourself, run them side by side — that is a live test, and this is not.
Choose based on what you’re doing
All ten categories, including the ones where neither of these is the answer. These ratings are derived from what each product is listed for, not from running it — a rating here is a reading of the record, and the record is linked.
01
General-Purpose AI Assistants
Questions, brainstorming, explanations, everyday tasks, decision-making, general advice.
HeyGen
Not a good fitHubSpot
Not a good fitBest choice: Neither
02
Search, Research & Academics
Web research, deep research, books, academic papers, citations, news, fact-checking.
HeyGen
Bad fitHubSpot
Not a good fitBest choice: Neither
03
Writing, Communication & Language
Emails, reports, essays, editing, summarizing, translation, presentations.
HeyGen
Not a good fitHubSpot
Not a good fitBest choice: Neither
04
Coding, Data & Technical Work
Programming, debugging, data analysis, spreadsheets, math, engineering, technical research.
HeyGen
Bad fitHubSpot
Bad fitBest choice: Neither
05
Business, Finance & Professional Work
Business strategy, investing, market research, legal, sales, HR, accounting, consulting.
HeyGen
Not a good fitHubSpot
Good fitBest choice: HubSpot
06
Image & Design
Image generation, photo editing, logos, graphics, product design, advertising creatives.
HeyGen
Not a good fitHubSpot
Not a good fitBest choice: Neither
07
Video
Video generation and editing, clipping, subtitles, avatars, animation and motion capture.
HeyGen
Built for thisHubSpot
Not a good fitBest choice: HeyGen
08
Audio, Voice & Music
Voice generation, transcription, music, dubbing, sound cleanup and podcast production.
HeyGen
Bad fitHubSpot
Bad fitBest choice: Neither
09
Marketing & Content Creation
Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.
HeyGen
Good fitHubSpot
Good fitBest choice: Tie
10
Productivity, Automation & Personal Life
AI agents, workflows, scheduling, meetings, organization, shopping, travel, personal finance.
HeyGen
Bad fitHubSpot
Not a good fitBest choice: Neither
Turns one script into localised video ads across many languages without a reshoot.
Los Angeles, USTurns one script into localised video ads across many languages without a reshoot.
You would rather not configure anything first
Free plan with the AI Studio editor, videos up to one minute and no export; enough to test, not to publish
It works in a browser with nothing to set up
Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.
Cambridge, USMarketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.
You want the cheaper paid plan, $10 against $29
Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required
It is aimed at working professionals
Pricing, simplified
The plans people actually compare, read from each vendor’s own page.
PricingSimple, up-to-date plan overview.
Free version
HeyGen
Yes — Free plan availableFree plan with the AI Studio editor, videos up to one minute and no export; enough to test, not
HubSpot
Yes — Free plan availableFree plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card
Individual plans
HeyGen
Creator
$29 / month
Pro
$49 / month
HubSpot
Marketing Hub Starter
$10 / month$7 / month (annual)
Marketing Hub Professional
$890 / month$800 / month (annual)
Business plans
HeyGen
From $149 / user / month
HubSpotNot sold to teams
Enterprise
HeyGen
Custom pricing
HubSpot
From $3600 / user / monthMarketing Hub Enterprise
Tell us what you use AI for
Pick your main job and the verdict below changes to match. Every answer is on the page already, so this works as a reader, not a lookup.
The verdict for that job
Evenly matched
Close call. Both cover marketing & content creation at the same level; both have a free plan you can start on; HubSpot is cheaper to start paying for, $10 against $29.
7 rows compared
Frequently asked questions
Is HeyGen or HubSpot better?
HubSpot is ahead on 1 of the 7 rows compared — cheapest way to pay — and it is not about how well it does the job. On fitness for the work, it and HeyGen are level. Treat this as a tiebreaker, not a recommendation. both have a free plan you can start on; HubSpot is cheaper to start paying for, $10 against $29. HeyGen: Turns one script into localised video ads across many languages without a reshoot. HubSpot: Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.
Is HeyGen or HubSpot cheaper?
HubSpot — paid plans start at $10 a month against $29 a month.
Do HeyGen and HubSpot both have free plans?
Yes. HeyGen: Free plan with the AI Studio editor, videos up to one minute and no export; enough to test, not to publish. HubSpot: Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required.
What should I watch out for?
HeyGen: Synthetic presenters read as synthetic. Works better for performance ads than brand work. HubSpot: The free tier is the on-ramp and the jump to Marketing Hub is steep. Starter looks cheap because a limited-time offer is running against a $20 a seat list price, and every tier climbs with the marketing contacts and core seats you add.
Read more
HeyGen
What it is for, who makes it, what it costs and what to use instead.
HubSpot
What it is for, who makes it, what it costs and what to use instead.
Best AI for Marketing
Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.