Hootsuite
Schedules and monitors across every network a large team needs, with approvals and permissions built for agencies.
What Hootsuite is best for
The categories Hootsuite is listed in, and how strong a fit it is in each.
Marketing & Content Creation
Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.
Strong fit
Hootsuite’s biggest strengths
Marketing & Content CreationSchedules and monitors across every network a large team needs, with approvals and permissions built for agencies.
Where it may not be the best fit
Marketing & Content CreationIt withdrew its free plan in 2023 and now starts at $99 per user a month, so a three-person team is $297 before anything else, which has pushed most small users elsewhere. Standard also caps you at 10 social accounts.
Hootsuite pricing
Hootsuite has no usable free tier — it is paid from the start.
StandardUp to 10 social accounts on one calendar, unlimited scheduled posts, AI post and image generation, one inbox for replies, and brand and competitor monitoring
$99/moProfessionalUnlimited social accounts, automated inbox replies and workflows, social trend forecasting up to 90 days ahead, and custom performance reports
$199/moAdvancedAdds team review and approval, auto-routing of messages to the right people, coordinated content and customer care, and team performance measurement
$399/moEnterpriseAdds advanced analytics, listening across social, digital and AI, single sign-on and custom compliance. Every rate is quoted per user, so the bill scales with seats, and the three self-serve tiers open on a free 14-day trial. The free plan was withdrawn in 2023
CustomChecked by hand on 4 September 2026. Prices change often, so confirm on the provider’s own page before spending.
Who makes Hootsuite
One of the oldest social tools still running. It withdrew its free plan in 2023 and now starts at $99 per user a month.
CompanyHootsuite
Founded2008
Based inVancouver, CA
SectorMarketing & content
ModelThird-party
StatusPrivate
Primary usersAgencies, Enterprise
Free planNo
ComputeThird-party
Public listingNone announced
Best alternatives to Hootsuite
Tools that do comparable work, best fit first, drawn from the catalogue rather than hand-picked. Every one is listed whether or not there is money in it for us.
Ahrefs
Free
Its own crawler and index rather than a licensed one, which is why its backlink data is the reference point most others are compared against.
View Ahrefs →Canva Magic Studio
Free
Gets a week of social assets done in an afternoon — templates, brand kit enforcement, copy and resizing in one place.
View Canva Magic Studio →ChatGPT
Free
Fastest for volume — ad variants, subject lines, content calendars, scripts — with image generation in the same window.
View ChatGPT →Claude
Free
Best of the general options at holding a specific brand voice across a long batch of copy rather than drifting.
View Claude →Scalenut
Free
Takes a keyword through research, outline and draft in one pass, at a price well below the American SEO suites.
View Scalenut →Semrush
Free
Real search data underneath the AI, so a keyword volume or a ranking is something you can check rather than something a model guessed.
View Semrush →Hootsuite by job
Where Hootsuite sits in the wider category pages.
Best AI for Marketing
Strong fit — Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.
Questions about Hootsuite
Is Hootsuite free?
No. It is paid from the start. Plans: Standard — $99 per user a month; up to 10 social accounts on one calendar, unlimited scheduled posts, AI post and image generation, one inbox for replies, and brand and competitor monitoring; Professional — $199 per user a month; unlimited social accounts, automated inbox replies and workflows, social trend forecasting up to 90 days ahead, and custom performance reports; Advanced — $399 per user a month; adds team review and approval, auto-routing of messages to the right people, coordinated content and customer care, and team performance measurement; Enterprise — priced by arrangement after a demo; adds advanced analytics, listening across social, digital and AI, single sign-on and custom compliance. Every rate is quoted per user, so the bill scales with seats, and the three self-serve tiers open on a free 14-day trial. The free plan was withdrawn in 2023.
What is Hootsuite best at?
Schedules and monitors across every network a large team needs, with approvals and permissions built for agencies. It is listed under Marketing & Content Creation.
What should I watch out for with Hootsuite?
It withdrew its free plan in 2023 and now starts at $99 per user a month, so a three-person team is $297 before anything else, which has pushed most small users elsewhere. Standard also caps you at 10 social accounts.
What are the alternatives to Hootsuite?
6 tools do comparable work: Ahrefs, Canva Magic Studio, ChatGPT, Claude, Scalenut, Semrush. 6 of them have a free plan.
How current is this Hootsuite pricing?
Checked by hand on 4 September 2026. Prices change often — confirm on the provider's own page before spending.