Brand24Paid only
Paid from
$249 a month
View plans and limitsUpdated 4 September 2026 · Independent comparison
Brand24 vs Hootsuite:
which should you use?
Brand24 and Hootsuite, side by side. Find the one that fits what you need to do.
Find your best fitThe 30-second answer
Brand24 watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually.
Hootsuite schedules and monitors across every network a large team needs, with approvals and permissions built for agencies.
Pricing, simplified
Start free. Upgrade when you need more.
HootsuitePaid only
Paid from
$99 a month
View plans and limitsThe 30-second comparison
If you only read one section, make it this one. Rows where both sides say the same thing are left out — the point is where they differ. Where each row came from is listed underneath.
| Category | Brand24 | Hootsuite | Better fit |
|---|---|---|---|
| What it's built for | Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually. | Schedules and monitors across every network a large team needs, with approvals and permissions built for agencies. | Tie |
| Cheapest way to pay | $249 a month. | $99 a month. | Hootsuite |
| What the paid tiers cost |
|
| Tie |
| What to watch out for | No free plan, only a 14-day trial, and it starts at $199 a month. Priced by tracked keywords and monthly mentions rather than seats, so a busy brand hits the ceiling fast. Sentiment scoring is directional rather than reliable on sarcasm or jargon. | It withdrew its free plan in 2023 and now starts at $99 per user a month, so a three-person team is $297 before anything else, which has pushed most small users elsewhere. Standard also caps you at 10 social accounts. | Tie |
| Made by | Brand24 — Wroclaw, PL. | Hootsuite — Vancouver, CA. | Tie |
Hootsuite is ahead on 1 of the 5 rows compared — cheapest way to pay — and it is not about how well it does the job. On fitness for the work, it and Brand24 are level. Treat this as a tiebreaker, not a recommendation.
Hootsuite
Schedules and monitors across every network a large team needs, with approvals and permissions built for agencies.
✓ Schedules and monitors across every network a large team needs, with approvals and permissions built for agencies.
✓ You want the cheaper paid plan, $99 against $249
✓ It is aimed at working professionals
✓ Paid plans start at $99 a month
Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually.
Brand24 is the better answer when the job is what it was built for rather than what the pick above does broadly.
✓ Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually.
✓ It is aimed at working professionals
✓ Paid plans start at $249 a month
How we know
Every row that separated these two, and where it came from. Nothing here is a hands-on test — if a line rests on a vendor’s own pricing page, it says so and links it.
| Row | Favours | Weight | Where it came from |
|---|---|---|---|
| Cheapest way to pay | Hootsuite | Everything else | From each vendor’s own pricing page. Dates and pages are listed below. |
The prices
Brand24. Read by hand off brand24.com on 4 September 2026. It is not on the monthly re-check, so confirm there before paying. brand24.com/prices
Hootsuite. Read by hand off hootsuite.com on 4 September 2026. It is not on the monthly re-check, so confirm there before paying. hootsuite.com/plans
The ratings
The category these two share. Marketing & Content Creation — both are listed there in the catalogue, and the fit recorded against each listing is a judgement made here, by hand.
The nine-category grid below. Derived from what each product is listed for, by one script, once per build — so the same pair always reads the same. It is a derivation, not a review.
What this is not
Neither product was run side by side to produce this page. Nobody was paid to appear on it and nothing here is ranked by commission.
To put the same question to both and read the answers yourself, run them side by side — that is a live test, and this is not.
Choose based on what you’re doing
All ten categories, including the ones where neither of these is the answer. These ratings are derived from what each product is listed for, not from running it — a rating here is a reading of the record, and the record is linked.
01
General-Purpose AI Assistants
Questions, brainstorming, explanations, everyday tasks, decision-making, general advice.
Brand24
Not a good fitHootsuite
Not a good fitBest choice: Neither
02
Search, Research & Academics
Web research, deep research, books, academic papers, citations, news, fact-checking.
Brand24
Bad fitHootsuite
Bad fitBest choice: Neither
03
Writing, Communication & Language
Emails, reports, essays, editing, summarizing, translation, presentations.
Brand24
Not a good fitHootsuite
Not a good fitBest choice: Neither
04
Coding, Data & Technical Work
Programming, debugging, data analysis, spreadsheets, math, engineering, technical research.
Brand24
Bad fitHootsuite
Bad fitBest choice: Neither
05
Business, Finance & Professional Work
Business strategy, investing, market research, legal, sales, HR, accounting, consulting.
Brand24
Not a good fitHootsuite
Not a good fitBest choice: Neither
06
Image & Design
Image generation, photo editing, logos, graphics, product design, advertising creatives.
Brand24
Not a good fitHootsuite
Not a good fitBest choice: Neither
07
Video
Video generation and editing, clipping, subtitles, avatars, animation and motion capture.
Brand24
Not a good fitHootsuite
Not a good fitBest choice: Neither
08
Audio, Voice & Music
Voice generation, transcription, music, dubbing, sound cleanup and podcast production.
Brand24
Bad fitHootsuite
Bad fitBest choice: Neither
09
Marketing & Content Creation
Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.
Brand24
Good fitHootsuite
Good fitBest choice: Tie
10
Productivity, Automation & Personal Life
AI agents, workflows, scheduling, meetings, organization, shopping, travel, personal finance.
Brand24
Bad fitHootsuite
Bad fitBest choice: Neither
Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually.
Wroclaw, PLWatches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually.
It is aimed at working professionals
Paid plans start at $249 a month
Schedules and monitors across every network a large team needs, with approvals and permissions built for agencies.
Vancouver, CASchedules and monitors across every network a large team needs, with approvals and permissions built for agencies.
You want the cheaper paid plan, $99 against $249
It is aimed at working professionals
Paid plans start at $99 a month
Pricing, simplified
The plans people actually compare, read from each vendor’s own page.
PricingSimple, up-to-date plan overview.
Free version
Brand24
No — paid from the startPaid from the start
Hootsuite
No — paid from the startPaid from the start
Individual plans
Brand24
Individual
$249 / month$199 / month (annual)
Pro
$499 / month$399 / month (annual)
Hootsuite
Standard
$99 / month
Professional
$199 / month
Advanced
$399 / month
Business plans
Brand24
From $349 / user / monthFrom $299 / user / month (annual)Team
HootsuiteNot sold to teams
Enterprise
Brand24
From $1499 / user / month (annual)
Hootsuite
Custom pricing
Tell us what you use AI for
Pick your main job and the verdict below changes to match. Every answer is on the page already, so this works as a reader, not a lookup.
The verdict for that job
Evenly matched
Close call. Both cover marketing & content creation at the same level; Hootsuite is cheaper to start paying for, $99 against $249.
5 rows compared
Frequently asked questions
Is Brand24 or Hootsuite better?
Hootsuite is ahead on 1 of the 5 rows compared — cheapest way to pay — and it is not about how well it does the job. On fitness for the work, it and Brand24 are level. Treat this as a tiebreaker, not a recommendation. Hootsuite is cheaper to start paying for, $99 against $249. Brand24: Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually. Hootsuite: Schedules and monitors across every network a large team needs, with approvals and permissions built for agencies.
Is Brand24 or Hootsuite cheaper?
Hootsuite — paid plans start at $99 a month against $249 a month.
Do Brand24 and Hootsuite both have free plans?
Neither. Both are paid from the start.
What should I watch out for?
Brand24: No free plan, only a 14-day trial, and it starts at $199 a month. Priced by tracked keywords and monthly mentions rather than seats, so a busy brand hits the ceiling fast. Sentiment scoring is directional rather than reliable on sarcasm or jargon. Hootsuite: It withdrew its free plan in 2023 and now starts at $99 per user a month, so a three-person team is $297 before anything else, which has pushed most small users elsewhere. Standard also caps you at 10 social accounts.
Read more
Brand24
What it is for, who makes it, what it costs and what to use instead.
Hootsuite
What it is for, who makes it, what it costs and what to use instead.
Best AI for Marketing
Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.