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Updated 4 September 2026 · Independent comparison

Brand24 vs HubSpot:
which should you use?

Brand24 and HubSpot, side by side. Find the one that fits what you need to do.

Find your best fit

The 30-second answer

Brand24 watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually. HubSpot marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.

Pricing, simplified

Start free. Upgrade when you need more.

1 of 2 have a free plan 0 of 2 prices re-read automatically · how we know No paid placement

The 30-second comparison

If you only read one section, make it this one. Rows where both sides say the same thing are left out — the point is where they differ. Where each row came from is listed underneath.

Brand24 and HubSpot side by side, with the better fit for each row.
CategoryBrand24HubSpotBetter fit
What it's built forWatches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually.Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.Tie
Free planNo. Paid from the start.Yes. Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card requiredHubSpot
Cheapest way to pay$249 a month.$10 a month.HubSpot
What the paid tiers cost
  • One person, from $249/month
  • Per seat, from $349/month
  • Enterprise, from $1499/month billed yearly
  • One person, from $10/month
  • Enterprise, from $3600/month
Tie
What to watch out forNo free plan, only a 14-day trial, and it starts at $199 a month. Priced by tracked keywords and monthly mentions rather than seats, so a busy brand hits the ceiling fast. Sentiment scoring is directional rather than reliable on sarcasm or jargon.The free tier is the on-ramp and the jump to Marketing Hub is steep. Starter looks cheap because a limited-time offer is running against a $20 a seat list price, and every tier climbs with the marketing contacts and core seats you add.Tie
Made byBrand24 — Wroclaw, PL.HubSpot — Cambridge, US.Tie

HubSpot is ahead on 2 of the 6 rows compared, 1 of them about how well it does the job itself. It is a single row of daylight, so read Brand24’s column before deciding.

Overall pick

HubSpot

Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.

✓ Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record. ✓ You want to start without paying anything ✓ You want the cheaper paid plan, $10 against $249 ✓ Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required
Choose Brand24 instead if…

Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually.

Brand24 is the better answer when the job is what it was built for rather than what the pick above does broadly.

✓ Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually. ✓ It is aimed at working professionals ✓ Paid plans start at $249 a month

How we know

Every row that separated these two, and where it came from. Nothing here is a hands-on test — if a line rests on a vendor’s own pricing page, it says so and links it.

The 2 rows that decided this page, with the source for each.
RowFavoursWeightWhere it came from
Free planHubSpotHow well it does the jobFrom each vendor’s own pricing page. Dates and pages are listed below.
Cheapest way to payHubSpotEverything elseFrom each vendor’s own pricing page. Dates and pages are listed below.

The prices

Brand24. Read by hand off brand24.com on 4 September 2026. It is not on the monthly re-check, so confirm there before paying. brand24.com/prices

HubSpot. Read by hand on 4 September 2026, because HubSpot cannot be read automatically: hubspot.com returns 200 with the plans drawn in JavaScript; the browser step found no amounts either. Priced by hand from the Marketing Hub tab, which has its own monthly/annual toggle. hubspot.com/pricing/marketing

The ratings

The category these two share. Marketing & Content Creation — both are listed there in the catalogue, and the fit recorded against each listing is a judgement made here, by hand.

The nine-category grid below. Derived from what each product is listed for, by one script, once per build — so the same pair always reads the same. It is a derivation, not a review.

What this is not

Neither product was run side by side to produce this page. Nobody was paid to appear on it and nothing here is ranked by commission.

To put the same question to both and read the answers yourself, run them side by side — that is a live test, and this is not.

Choose based on what you’re doing

All ten categories, including the ones where neither of these is the answer. These ratings are derived from what each product is listed for, not from running it — a rating here is a reading of the record, and the record is linked.

01

General-Purpose AI Assistants

Questions, brainstorming, explanations, everyday tasks, decision-making, general advice.

Brand24
Not a good fit
HubSpot
Not a good fit
Best choice: Neither
02

Search, Research & Academics

Web research, deep research, books, academic papers, citations, news, fact-checking.

Brand24
Bad fit
HubSpot
Not a good fit
Best choice: Neither
03

Writing, Communication & Language

Emails, reports, essays, editing, summarizing, translation, presentations.

Brand24
Not a good fit
HubSpot
Not a good fit
Best choice: Neither
04

Coding, Data & Technical Work

Programming, debugging, data analysis, spreadsheets, math, engineering, technical research.

Brand24
Bad fit
HubSpot
Bad fit
Best choice: Neither
05

Business, Finance & Professional Work

Business strategy, investing, market research, legal, sales, HR, accounting, consulting.

Brand24
Not a good fit
HubSpot
Good fit
Best choice: HubSpot
06

Image & Design

Image generation, photo editing, logos, graphics, product design, advertising creatives.

Brand24
Not a good fit
HubSpot
Not a good fit
Best choice: Neither
07

Video

Video generation and editing, clipping, subtitles, avatars, animation and motion capture.

Brand24
Not a good fit
HubSpot
Not a good fit
Best choice: Neither
08

Audio, Voice & Music

Voice generation, transcription, music, dubbing, sound cleanup and podcast production.

Brand24
Bad fit
HubSpot
Bad fit
Best choice: Neither
09

Marketing & Content Creation

Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.

Brand24
Good fit
HubSpot
Good fit
Best choice: Tie
10

Productivity, Automation & Personal Life

AI agents, workflows, scheduling, meetings, organization, shopping, travel, personal finance.

Brand24
Bad fit
HubSpot
Not a good fit
Best choice: Neither
Pick Brand24 if

Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually.

Wroclaw, PL
Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually.
It is aimed at working professionals
Paid plans start at $249 a month
Pick HubSpot if

Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.

Cambridge, US
Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.
You want to start without paying anything
You want the cheaper paid plan, $10 against $249
Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required

Pricing, simplified

The plans people actually compare, read from each vendor’s own page.

PricingSimple, up-to-date plan overview.
Brand24by Brand24
HubSpotby HubSpot
Free version
Brand24
No — paid from the startPaid from the start
HubSpot
Yes — Free plan availableFree plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card
Individual plans
Brand24
Individual $249 / month$199 / month (annual)
Pro $499 / month$399 / month (annual)
HubSpot
Marketing Hub Starter $10 / month$7 / month (annual)
Marketing Hub Professional $890 / month$800 / month (annual)
Business plans
Brand24
From $349 / user / monthFrom $299 / user / month (annual)Team
HubSpotNot sold to teams
Enterprise
Brand24
From $1499 / user / month (annual)
HubSpot
From $3600 / user / monthMarketing Hub Enterprise
View full details
Brand24View Brand24 pricing
HubSpotView HubSpot pricing
Interactive

Tell us what you use AI for

Pick your main job and the verdict below changes to match. Every answer is on the page already, so this works as a reader, not a lookup.

The verdict for that job
HubSpot
Close call. Both cover marketing & content creation at the same level; only HubSpot has a free plan; HubSpot is cheaper to start paying for, $10 against $249.
6 rows compared

Frequently asked questions

Is Brand24 or HubSpot better?

HubSpot is ahead on 2 of the 6 rows compared, 1 of them about how well it does the job itself. It is a single row of daylight, so read Brand24’s column before deciding. only HubSpot has a free plan; HubSpot is cheaper to start paying for, $10 against $249. Brand24: Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually. HubSpot: Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.

Is Brand24 or HubSpot cheaper?

HubSpot — paid plans start at $10 a month against $249 a month.

Do Brand24 and HubSpot both have free plans?

HubSpot does — Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required. Brand24 does not.

What should I watch out for?

Brand24: No free plan, only a 14-day trial, and it starts at $199 a month. Priced by tracked keywords and monthly mentions rather than seats, so a busy brand hits the ceiling fast. Sentiment scoring is directional rather than reliable on sarcasm or jargon. HubSpot: The free tier is the on-ramp and the jump to Marketing Hub is steep. Starter looks cheap because a limited-time offer is running against a $20 a seat list price, and every tier climbs with the marketing contacts and core seats you add.

Read more

Brand24

What it is for, who makes it, what it costs and what to use instead.

HubSpot

What it is for, who makes it, what it costs and what to use instead.

Best AI for Marketing

Social media, SEO, advertising, copywriting, content ideas, scripts, brand development.

How we compare AI tools
Every row is generated from the same record the rest of the site is built on, so this page cannot drift from what we say elsewhere. We separate winner, tie and depends rather than forcing each category into a ranking, and we drop rows where both sides say the same thing. A pick is only called an overall pick when it leads on rows about how well the tool does the job; a lead that rests on price or audience alone is labelled as one. Nothing here is a hands-on test — how we know lists the source and date behind every deciding row.