Writing, Communication & Language · verified 4 September 2026

Best AI for Cold Email

8 tools 7 with a free plan 2 built for this Prices verified 4 September 2026

The 8 that fit

Copy.ai

By Copy.aiMemphis, United States1 product across 1 category

Strong fit. Runs repeatable marketing and sales workflows rather than one-off prompts — briefs, sequences, competitor summaries.

Free plan
Yes
Free plan available
Month to month
$29/mo
Chat
Billed yearly
$24/mo
$288 a year, Chat plan −17%

Watch out: The ladder jumps steeply once you need more than one seat. Output needs an editor before it is publishable.

All plans (3)
PlanPriceWhat you get
Free$0Free plan available
Chat$29/mo · $24/mo yearly5 seats, unlimited words and chat projects, access to OpenAI, Anthropic and Gemini models
EnterpriseCustomthe self-serve page carries only the Chat plan
Open Copy.ai Pricing and company Prices checked 4 September 2026

ChatGPT

By OpenAISan Francisco, United States3 products across 8 categories

Built for this. Fastest for everyday drafting — emails, summaries, outlines — with the widest format support.

Free plan
Yes
Ad supported; unlimited everyday text chats, limited image creation, memory and voice
Month to month
$8/mo
Go
Billed yearly
—
No yearly price published

Watch out: Default output has recognisable tics. Anything customer-facing needs an editing pass.

All plans (6)
PlanPriceWhat you get
Free$0Free tier, ad supported; unlimited everyday text chats, limited image creation, memory and voice
Go$8/mo
Plus$20/moadvanced models, higher quality image creation, Work agent, Codex, 20GB of storage
Pro$100/mo
Business standard seat$25/mo · $20/mo yearly
Business premium seat$125/mo · $100/mo yearly5x the usage and no five-hour limit
Open ChatGPT Pricing and company Prices checked 4 September 2026

Claude

By AnthropicSan Francisco, United States3 products across 7 categories

Built for this. Strongest at long-form drafting and holding a consistent voice across a whole document rather than a paragraph.

Free plan
Yes
Free tier with daily caps
Month to month
$20/mo
Pro
Billed yearly
$17/mo
$200 a year, Pro plan −15%

Watch out: It will happily rewrite your voice into its own. Give it a sample of your writing to work against.

All plans (6)
PlanPriceWhat you get
Free$0Free tier with daily caps
Pro$20/mo · $17/mo yearly
Max$100/mo
Team standard seat$25/mo · $20/mo yearly
Team premium seat$125/mo · $100/mo yearly
Enterprise$20/mo
Open Claude Pricing and company Prices checked 4 September 2026

HyperWrite

By OthersideAINew York, United States1 product across 1 category

Strong fit. Learns from your own writing to match your voice, and will drive a browser to carry out a task rather than only draft text.

Free plan
Yes
Free tier with a monthly allowance
Month to month
$19.99/mo
Premium
Billed yearly
$16/mo
$192 a year, Premium plan −20%

Watch out: The agent features are the newest and least reliable part. The free tier is a small monthly allowance, and Premium is still capped at 250 AI messages a month — only Ultra is uncapped, at nearly twice the price.

All plans (3)
PlanPriceWhat you get
Free$0Free tier with a monthly allowance
Premium$19.99/mo · $16/mo yearly250 AI messages a month, citations and real-time information, 3 custom personas, the library of pre-made AI tools and unlimited TypeAheads
Ultra$44.99/mo · $29/mo yearlyunlimited AI messages, 10 custom personas, first access to experimental writing and agent features, and unlimited TypeAheads
Open HyperWrite Pricing and company Prices checked 4 September 2026

Rytr

By RytrWalnut, United States1 product across 1 category

Strong fit. The cheapest usable option in this category by a wide margin, with a genuine free tier rather than a trial.

Free plan
Yes
Free forever with no card required: 10,000 characters a month of AI content generation, and no
Month to month
$9/mo
Unlimited
Billed yearly
$7.50/mo
Unlimited plan −17%

Watch out: Output needs more editing than the pricier tools, which is what you are trading for the price. The free tier is 10,000 characters a month, a few articles at most, and neither paid tier caps generation — the extra money buys tone matching across brands rather than volume.

All plans (3)
PlanPriceWhat you get
Free$0Free forever with no card required: 10,000 characters a month of AI content generation, and no tone matching
Unlimited$9/mo · $7.50/mo yearlyunlimited AI content generation and one tone match
Premium$29/mo · $24.16/mo yearlyunlimited generation with multiple tone matches, aimed at freelancers writing for several brands. The yearly rate is ten months of the monthly one, which is how the page frames it as two months free
Open Rytr Pricing and company Prices checked 4 September 2026

Apollo

By Apollo.ioSan Francisco, United States1 product across 1 category

Strong fit. Contact data, sequences and call recording in one place, so research and outreach do not live in separate tools.

Free plan
Yes
Free plan with 75 credits per seat per month
Month to month
$65/mo
Basic
Billed yearly
$49/mo
Basic plan −25%

Watch out: Contact data is never as accurate as the counter suggests, and the AI writes on top of whatever it found. Every plan is metered in credits, so what you pay tracks how much you export rather than how many people log in.

All plans (4)
PlanPriceWhat you get
Free$0Free plan with 75 credits per seat per month
Basic$65/mo · $49/mo yearly
Professional$99/mo · $79/mo yearly
Organization$119/mo yearly
Open Apollo Pricing and company Prices checked 4 September 2026

Clay

By ClayNew York, United States1 product across 1 category

Strong fit. A spreadsheet where each row can call data providers and models, which makes research that used to take a week into an afternoon.

Free plan
Yes
Free plan with no strings attached: 500 actions and 100 data credits a month, unlimited seats
Month to month
$185/mo
Launch
Billed yearly
$167/mo
Launch plan −10%

Watch out: Credits, not seats, so the bill tracks how much you run rather than how many people use it. The paid rates are starting points that the action and data-credit selectors push upward.

All plans (4)
PlanPriceWhat you get
Free$0Free plan with no strings attached: 500 actions and 100 data credits a month, unlimited seats and tables, up to 200 rows a table, multi-provider waterfalls, Claygent enrichment and your own API keys
Launch$185/mo · $167/mo yearlystarts at 15,000 actions and 2,500 data credits a month, adding phone enrichment, unlimited search with Audiences, job-change and other signals, reusable functions across workflows and sending through Clay or an integration
Growth$495/mo · $446/mo yearlystarts at 40,000 actions and 6,000 data credits a month, adding CRM and data-warehouse sync, a 250,000-record audience import, the HTTP API, webhooks off any signal, web intent signals and priority support
EnterpriseCustomadds unlimited search and imports, single sign-on, role-based access control and a dedicated growth strategist. Both paid tiers carry action and data-credit selectors that raise the price above the starting rate, so those figures are floors rather than fixed prices
Open Clay Pricing and company Prices checked 4 September 2026

Writesonic

By WritesonicBengaluru, India1 product across 1 category

Strong fit. Tracks how a brand turns up in ChatGPT, Gemini and Google AI Overviews, then drafts articles and audits the site to close the gaps it finds.

Free plan
No
Paid from the start
Month to month
$99/mo
Starter
Billed yearly
$79/mo
Starter plan −20%

Watch out: Now sold as an AI search visibility platform rather than the copywriter it started as, and priced accordingly, from $79 a month. Plans are capped on prompts and answers tracked, not seats, and agencies are quoted on a separate page.

All plans (5)
PlanPriceWhat you get
Starter$99/mo · $79/mo yearly50 prompts and 50 answers tracked across ChatGPT, Gemini and Google AI Overviews, with AI articles and site audits to close the gaps
Basic$249/mo · $199/mo yearly100 prompts and 300 answers tracked daily, with SEO and GEO on one platform
Growth$499/mo · $399/mo yearly200 prompts and 600 answers tracked daily, sentiment analysis, the Action Center and agentic workflows
EnterpriseCustomall 10 AI platforms tracked, custom prompts, regions and languages, the full Action Center and a dedicated strategy team
Agency Starter$250/mo · $200/mo yearlyup to 20 pitch projects and 2,000 answers a month, with Agency Enterprise priced by arrangement
Open Writesonic Pricing and company Prices checked 4 September 2026

Sales pages

More specific “Best AI” pages for sales-shaped work.

Best AI for CRM

CRMs with AI added, and tools that fill one in

Best AI for Sales Calls

Recording, consent and what was actually agreed

Best AI for Sales Research

The fifteen minutes before a call

Best AI for Outreach

Personalisation now that volume is free

Best AI Sales Tools

Getting the message out, and what the call produced

Best AI for Sales Prospecting

Account research with sources, and a specific first line

Best AI for Writing

Every tool in the category most of these come from.

Every AI tool we track

All 750 products, one page each.

How to read this list

Two things separate these and both are on every card.

Fit

Whether a tool is built for this job, a strong fit for it, or able to do it without that being its focus.

Free plan

Whether there is a tier you can keep using rather than a trial that expires.

The order

Fit first, then a free plan, then alphabetical. There is no score, no weighting we decline to publish, and nothing on this site a company can buy.

Questions

What is the best ai for cold email?

There is no single answer, which is why this page lists 8 rather than one: Copy.ai, ChatGPT, Claude, Writesonic, HyperWrite, Rytr, Apollo, Clay. 2 of them are built for this kind of work rather than able to do it. Start with a free one.

Which of these have a free plan?

7 of the 8: Copy.ai, ChatGPT, Claude, HyperWrite, Rytr, Apollo, Clay. Free means a real free tier you can keep using, not a trial that expires.

How was this list chosen?

By hand, from the 750 products this site tracks, and it is checked against the catalogue on every build — a product renamed or removed breaks the build rather than quietly disappearing from here. Nothing on this site can be paid for: no listing, no position, no wording.