By HubSpotCambridge, United States1 product across 2 categories
Strong fit. The free CRM is genuinely usable rather than a demo, and the AI reaches across contacts, email and content once you pay.
Free plan
Yes
Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card
Month to month
$10/mo
Marketing Hub Starter
Billed yearly
$7/mo
Marketing Hub Starter plan −30%
Watch out: The free tier is the on-ramp and the jump to paid is steep. The listed prices cover Marketing Hub; the Sales, Service, Content and Data hubs are each priced separately.
All plans (4)
Plan
Price
What you get
Free
$0
Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required
Marketing Hub Starter
$10/mo · $7/mo yearly
1,000 marketing contacts, 500 HubSpot credits, and the free tools with their limits raised and HubSpot branding removed
Marketing Hub Professional
$890/mo · $800/mo yearly
3 core seats included and further seats at $45/month annually or $50 month to month, 2,000 marketing contacts and 3,000 HubSpot credits, with omni-channel campaigns, automation and reporting
Marketing Hub Enterprise
$3600/mo
5 core seats included and further seats at $75/month, 10,000 marketing contacts and 5,000 HubSpot credits. Every tier is quoted for Marketing Hub alone and rises with the marketing contacts and core seats you add; Sales, Service, Content and Data Hub are priced on their own tabs
Strong fit. A full CRM with its own in-house AI, at a price well below the American incumbents, and a free edition for up to three users.
Free plan
Yes
Free edition, forever free for up to 3 users and no card required: contact management
Month to month
$20/mo
Standard
Billed yearly
$14/mo
Standard plan −30%
Watch out: The suite is enormous and the parts vary in polish. The AI agents only start at Professional, so the free edition and Standard are a CRM without them, and annual billing runs 20 to 34 per cent below month to month depending on the tier.
All plans (4)
Plan
Price
What you get
Free
$0
Free edition, forever free for up to 3 users and no card required: contact management, follow-up reminders, workflow automation, custom email templates, tasks, meetings and calls, data import and export, and standard reports
Standard
$20/mo · $14/mo yearly
email integration and mass emails, built-in calling, multiple sales pipelines, calendar integration, data capture through forms, sales forecasting and data enrichment
Professional
$35/mo · $23/mo yearly
the tier where the AI agents start, alongside process and inventory management, predictive intelligence, unlimited reports, configure-price-quote and custom portals
Enterprise
$50/mo · $40/mo yearly
multi-team management, reporting hierarchy, custom buttons and functions, extended field types, sequential data collection, an approval process and account-based marketing. These are Zoho CRM prices alone; the rest of the Zoho suite is priced product by product
By Apollo.ioSan Francisco, United States1 product across 1 category
Strong fit. Contact data, sequences and call recording in one place, so research and outreach do not live in separate tools.
Free plan
Yes
Free plan with 75 credits per seat per month
Month to month
$65/mo
Basic
Billed yearly
$49/mo
Basic plan −25%
Watch out: Contact data is never as accurate as the counter suggests, and the AI writes on top of whatever it found. Every plan is metered in credits, so what you pay tracks how much you export rather than how many people log in.
By Fireflies.aiSan Francisco, United States1 product across 1 category
Strong fit. Records, transcribes and searches meetings, then pushes the summary into a CRM or a channel. Useful when the record of a call matters more than the call.
Free plan
Yes
Free forever plan: unlimited transcription
Month to month
$18/mo
Pro
Billed yearly
$10/mo
Pro plan −44%
Watch out: Recording colleagues and customers has consent rules that vary by country and state. Settle that before switching it on across a team.
All plans (4)
Plan
Price
What you get
Free
$0
Free forever plan: unlimited transcription, though the page marks that with an asterisk, plus limited AI summaries, 400 minutes of storage for the whole team and 20 AI credits, across Zoom, Google Meet, Teams and others in more than 100 languages
Pro
$18/mo · $10/mo yearly
unlimited transcription and AI summaries, 8,000 minutes of storage a seat, 20 AI credits, video recording, downloadable transcripts and recordings, and the personal and email assistants
Business
$29/mo · $19/mo yearly
unlimited storage, 30 AI credits, multi-language mode, conversation intelligence, team analytics for admins and public meeting access
Enterprise
$39/mo
unlimited storage, 50 AI credits, a rules engine, SSO and SCIM, audit logs through the API and HIPAA compliance. AI credits are what separate the tiers as much as storage does, and Pro carries the same 20 credits as the free plan
By Read AISeattle, United States1 product across 1 category
Strong fit. Summarises meetings, email and messages together, so the follow-up lands in one place rather than three.
Free plan
Yes
Free forever plan, no card required: 5 meeting transcripts a month, unlimited enterprise
Month to month
$19.75/mo
Pro
Billed yearly
$15/mo
Pro plan −24%
Watch out: Reaches across a lot of surfaces at once, which is the point and also the thing to check against your own data rules. The free plan stops at five meeting transcripts a month, and the compliance features sit in Enterprise+, which takes a minimum of five licences and so starts near $150 a month.
All plans (4)
Plan
Price
What you get
Free
$0
Free forever plan, no card required: 5 meeting transcripts a month, unlimited enterprise search, summaries across meetings, email and messaging, a personalised meeting coach, Topic Readouts, more than 20 languages and apps for Windows, macOS, Android and iOS
Pro
$19.75/mo · $15/mo yearly
unlimited meeting transcripts, priority report processing, 100 file upload credits a month and premium integrations with Notion, Salesforce, HubSpot, Jira, Confluence, Zapier and webhooks
Enterprise
$29.75/mo · $22.50/mo yearly
adds audio and video playback, video highlights, 200 file upload credits a month and premium support
Enterprise+
$39.75/mo · $29.75/mo yearly
adds HIPAA compliance, SAML and SCIM, domain capture, a custom data retention policy, 300 file upload credits a month and workspace onboarding. Every paid tier carries unlimited meeting reports, unlimited storage and workspace access
By ZapierRemote, United States1 product across 1 category
Built for this. Connects thousands of apps and now runs agents across them. The integration count is the moat — an agent is only as useful as what it can touch.
Free plan
Yes
Free forever plan, 100 tasks a month; unlimited Zap workflows, Tables and Forms, two-step Zaps
Month to month
$29.99/mo
Professional
Billed yearly
$19.99/mo
Professional plan −33%
Watch out: Free tier caps task volume quickly. Debugging a broken multi-step automation is genuinely tedious.
All plans (4)
Plan
Price
What you get
Free
$0
Free forever plan, 100 tasks a month; unlimited Zap workflows, Tables and Forms, two-step Zaps and Zapier Copilot
Professional
$29.99/mo · $19.99/mo yearly
multi-step Zaps, unlimited premium apps, webhooks, AI fields, conditional form logic
Team
$103.50/mo · $69/mo yearly
25 users, shared workflows and app connections, SAML SSO, priority support
Enterprise
Custom
unlimited users, advanced admin and app controls, annual task limits, observability, a technical account manager. Every paid tier is priced from a task volume you choose, so the price rises with the tasks
By PipedriveTallinn, Estonia1 product across 1 category
Strong fit. Deliberately narrow — a pipeline, and the AI works on moving deals along it rather than on everything a company does.
Free plan
No
No usable free tier
Month to month
$24/mo
Lite
Billed yearly
$14/mo
Lite plan −42%
Watch out: No free plan, only a 14-day trial, though it asks for no card. Its pricing page refuses automated reading, so these figures were transcribed by hand.
All plans (5)
Plan
Price
What you get
Free
$0
No free plan — a 14-day trial only, though it takes no credit card
Lite
$24/mo · $14/mo yearly
lead, calendar and pipeline management, AI-powered report creation and a real-time sales feed
Growth
$49/mo · $39/mo yearly
adds full email sync with tracking, automations and nurturing sequences, subscriptions and forecast reports, and the meeting scheduler
Premium
$79/mo · $59/mo yearly
adds lead generation and routing, custom scoring, company data enrichment and AI-powered multi-email tools
Ultimate
$99/mo · $79/mo yearly
adds fortified account security with alerts, phone and email data enrichment and a sandbox testing account. Every tier is badged as carrying AI, including the entry one
By IntercomSan Francisco, United States1 product across 1 category
Strong fit. Answers customer questions from your own help content and hands over to a person when it cannot, inside the support inbox.
Free plan
No
Paid from the start
Month to month
$39/mo
Essential
Billed yearly
$29/mo
Essential plan −26%
Watch out: 99 a Fin outcome on top of every seat, so cost scales with volume rather than headcount. The entry price advertised is a new-customer offer against a $29 to $39 seat, and Fin can be bought on its own with no seats if you already run a helpdesk.
All plans (4)
Plan
Price
What you get
Essential
$39/mo · $29/mo yearly
every plan also meters Fin at $0.99 or more per outcome on top of the seat price. Fin across service, sales and ecommerce, the Messenger, a shared inbox and ticketing, pre-built reports and a public help centre
Advanced
$99/mo · $85/mo yearly
multiple team inboxes, the workflows automation builder, round robin assignment, a private and multilingual help centre, and 20 free Lite seats
Expert
$139/mo · $132/mo yearly
single sign-on and identity management, HIPAA support, service level agreements, a multibrand Messenger and help centre, and 50 free Lite seats
Fin AI Agent
sold on its own for teams that already run a helpdesk such as Salesforce, with no seats required at all and nothing charged but that per-outcome rate
it answers email, live chat and phone, takes action on external systems and sets up in under an hour
Two things separate these and both are on every card.
Fit
Whether a tool is built for this job, a strong fit for it, or
able to do it without that being its focus.
Free plan
Whether there is a tier you can keep using rather than a
trial that expires.
The order
Fit first, then a free plan, then alphabetical. There is
no score, no weighting we decline to publish, and nothing on this site a company can buy.
Questions
What is the best ai for crm?
There is no single answer, which is why this page lists 9 rather than one: HubSpot, Pipedrive, Zoho CRM, Apollo, Fireflies.ai, Fathom, Read AI, Zapier, Intercom. 2 of them are built for this kind of work rather than able to do it. Start with a free one.
Which of these have a free plan?
7 of the 9: HubSpot, Zoho CRM, Apollo, Fireflies.ai, Fathom, Read AI, Zapier. Free means a real free tier you can keep using, not a trial that expires.
How was this list chosen?
By hand, from the 750 products this site tracks, and it is checked against the catalogue on every build — a product renamed or removed breaks the build rather than quietly disappearing from here. Nothing on this site can be paid for: no listing, no position, no wording.
