By AhrefsSingapore, Singapore1 product across 1 category
Built for this. Its own crawler and index rather than a licensed one, which is why its backlink data is the reference point most others are compared against.
Free plan
Yes
Ahrefs Webmaster Tools is free indefinitely, but only for sites you verify you own
Month to month
$29/mo
Starter
Billed yearly
—
No yearly price published
Watch out: The free tier is Webmaster Tools and only works on sites you can verify you own — no competitor research without paying.
All plans (6)
Plan
Price
What you get
Free
$0
Ahrefs Webmaster Tools is free indefinitely, but only for sites you verify you own
Starter
$29/mo
see what people search for and check competitors, without the full toolset
Lite
$129/mo · $108/mo yearly
5 projects, 750 tracked keywords, 5 tracked AI prompts, 100,000 crawl credits, one user, extra users $40 each
Standard
$249/mo · $208/mo yearly
20 projects, 2,000 keywords, 10 AI prompts, 500,000 crawl credits, extra users $60 each
Advanced
$449/mo · $374/mo yearly
50 projects, 5,000 keywords, 20 AI prompts, 1.5M crawl credits, extra users $80 each
Enterprise
$1499/mo
uncapped API access, SSO, access management and audit log, unlimited historical data
By ScalenutGurugram, India1 product across 1 category
Built for this. Takes a keyword through research, outline and draft in one pass, at a price well below the American SEO suites.
Free plan
Yes
Free version with a monthly allowance, plus a seven-day trial of the paid plans
Month to month
$59/mo
Starter
Billed yearly
$24/mo
Starter plan −59%
Watch out: The SEO data underneath is thinner than the dedicated tools. It optimises toward what already ranks, which is a floor rather than a ceiling.
All plans (5)
Plan
Price
What you get
Free
$0
Free version with a monthly allowance, plus a seven-day trial of the paid plans
Starter
$59/mo · $24/mo yearly
10 tracked prompts, one workspace, 5 GEO articles a month
Plus
$89/mo
25 tracked prompts, two workspaces, 30 articles a month
By HubSpotCambridge, United States1 product across 2 categories
Strong fit. Marketing, CRM and content in one place, with the AI reaching across all three because they share the same contact record.
Free plan
Yes
Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card
Month to month
$10/mo
Marketing Hub Starter
Billed yearly
$7/mo
Marketing Hub Starter plan −30%
Watch out: The free tier is the on-ramp and the jump to Marketing Hub is steep. Starter looks cheap because a limited-time offer is running against a $20 a seat list price, and every tier climbs with the marketing contacts and core seats you add.
All plans (4)
Plan
Price
What you get
Free
$0
Free plan at $0/month for up to 2 users, free indefinitely rather than a trial and no card required
Marketing Hub Starter
$10/mo · $7/mo yearly
1,000 marketing contacts, 500 HubSpot credits, and the free tools with their limits raised and HubSpot branding removed
Marketing Hub Professional
$890/mo · $800/mo yearly
3 core seats included and further seats at $45/month annually or $50 month to month, 2,000 marketing contacts and 3,000 HubSpot credits, with omni-channel campaigns, automation and reporting
Marketing Hub Enterprise
$3600/mo
5 core seats included and further seats at $75/month, 10,000 marketing contacts and 5,000 HubSpot credits. Every tier is quoted for Marketing Hub alone and rises with the marketing contacts and core seats you add; Sales, Service, Content and Data Hub are priced on their own tabs
By JasperAustin, United States2 products across 2 categories
Built for this. Built around a brand voice and a campaign rather than a chat box, with the workflows a marketing team actually repeats.
Free plan
No
Paid from the start
Month to month
$69/mo
Pro
Billed yearly
$59/mo
Pro plan −14%
Watch out: No free plan at all — a seven-day trial that takes a card up front and bills on day eight unless cancelled.
All plans (2)
Plan
Price
What you get
Pro
$69/mo · $59/mo yearly
one seat, the Canvas platform, agents for core marketing workflows, 2 Brand Voices, 5 knowledge assets and 3 audiences
Business
Custom
adds agents for complex workflows including GEO and deep research, a no-code builder for custom agents, Jasper Grid, unlimited IQ customisation, API access, admin governance and dedicated account management. There is no free plan, only a seven-day trial that takes a card
By SurferWrocław, Poland1 product across 1 category
Built for this. Scores a draft against what already ranks for a term, and says which sections and phrases are missing. Built around the editor rather than a report.
Free plan
No
Paid from the start
Month to month
$119/mo
Standard
Billed yearly
$99/mo
Standard plan −17%
Watch out: It optimises for resemblance to current winners, which is a floor rather than a ceiling. Paid from the start, and the entry plan is not cheap.
All plans (4)
Plan
Price
What you get
AI Search Analytics
$185/mo · $158/mo yearly
tracks brand visibility across ChatGPT, Gemini and AI Overviews, 100 AI prompts refreshed daily, mention gap and brand sentiment
Standard
$119/mo · $99/mo yearly
30 documents to create or optimise, 25 AI prompts refreshed weekly, brand knowledge
Pro
$219/mo · $182/mo yearly
50 AI prompts refreshed daily, 5 brand spaces, more integrations
Peace of Mind
$359/mo · $299/mo yearly
unlimited documents and brand spaces, 100 AI prompts refreshed daily, API access and VIP support. There is no free plan, only a free start
By AdCreative.aiParis, France1 product across 1 category
Strong fit. Generates ad creative in every size a platform asks for and scores each against predicted performance, which is the time-consuming part.
Free plan
No
Paid from the start
Month to month
$39/mo
Starter
Billed yearly
—
No yearly price published
Watch out: A predicted score is not a result. No free plan, only a trial, and every tier is priced by a monthly credit allowance you pick, so the headline rate is a floor.
All plans (3)
Plan
Price
What you get
Starter
$39/mo
10 credits a month at the default setting, pitched at small businesses
Professional
$249/mo
50 credits a month at the default setting, pitched at mid-sized businesses and high-volume ad teams
Ultimate
$999/mo
100 credits a month at the default setting, pitched at agencies. Every tier carries a credits-a-month selector that moves the price, so these are the rates at the credit levels the page opens on
By Brand24Wroclaw, Poland1 product across 1 category
Strong fit. Watches for mentions across the web and social and summarises what is being said, which is the job nobody has time to do manually.
Free plan
No
Paid from the start
Month to month
$249/mo
Individual
Billed yearly
$199/mo
Individual plan −20%
Watch out: No free plan, only a 14-day trial, and it starts at $199 a month. Priced by tracked keywords and monthly mentions rather than seats, so a busy brand hits the ceiling fast.
All plans (5)
Plan
Price
What you get
Individual
$249/mo · $199/mo yearly
3 keywords, 2,000 mentions a month, one user, updates every 12 hours and AI sentiment analysis
Team
$349/mo · $299/mo yearly
7 keywords, 10,000 mentions a month, unlimited users, hourly updates and chat support
Pro
$499/mo · $399/mo yearly
12 keywords, 40,000 mentions a month, real-time updates, priority support, Lightning Search, AI events detection, the AI brand assistant, and AI insights and topics across two projects
Business
$699/mo · $599/mo yearly
25 keywords, 100,000 mentions a month, AI insights across five projects and unlimited AI topics
Enterprise
$1499/mo yearly
a custom keyword count and mentions limit, with unlimited AI insights and topics. There is no free plan, only a trial, and every tier is bounded by tracked keywords and monthly mentions rather than by seats
By HootsuiteVancouver, Canada1 product across 1 category
Strong fit. Schedules and monitors across every network a large team needs, with approvals and permissions built for agencies.
Free plan
No
Paid from the start
Month to month
$99/mo
Standard
Billed yearly
—
No yearly price published
Watch out: It withdrew its free plan in 2023 and now starts at $99 per user a month, so a three-person team is $297 before anything else, which has pushed most small users elsewhere. Standard also caps you at 10 social accounts.
All plans (4)
Plan
Price
What you get
Standard
$99/mo
up to 10 social accounts on one calendar, unlimited scheduled posts, AI post and image generation, one inbox for replies, and brand and competitor monitoring
Professional
$199/mo
unlimited social accounts, automated inbox replies and workflows, social trend forecasting up to 90 days ahead, and custom performance reports
Advanced
$399/mo
adds team review and approval, auto-routing of messages to the right people, coordinated content and customer care, and team performance measurement
Enterprise
Custom
adds advanced analytics, listening across social, digital and AI, single sign-on and custom compliance. Every rate is quoted per user, so the bill scales with seats, and the three self-serve tiers open on a free 14-day trial. The free plan was withdrawn in 2023
By InstantlySheridan, United States1 product across 1 category
Strong fit. Cold email at volume with deliverability tooling — warmup, rotation, sending limits — which is the part that decides whether any of it lands.
Free plan
No
Paid from the start
Month to month
$47/mo
Growth
Billed yearly
—
No yearly price published
Watch out: No free plan. Every tier is bounded by monthly sends and uploaded contacts rather than seats, and Hypergrowth’s send cap is lower on yearly billing than monthly.
All plans (4)
Plan
Price
What you get
Growth
$47/mo
unlimited email accounts and unlimited warmup, 1,000 uploaded contacts, 5,000 emails a month and chat support
Hypergrowth
$97/mo
unlimited accounts and warmup, 25,000 uploaded contacts and premium live support, with 100,000 emails a month on the yearly tab against 125,000 on the monthly one
Light Speed
$358/mo
everything in Hypergrowth plus 500,000 emails a month, 100,000 uploaded contacts and the SISR system
Enterprise
Custom
500,000+ emails a month, 100,000+ uploaded contacts and a private deliverability network, with a dedicated account manager and shared Slack channel listed on the yearly tab. These are the Outreach plans; Instantly Credits and VIP are sold on their own tabs
By OcoyaVilnius, Lithuania1 product across 1 category
Strong fit. Copy, image and schedule in one pass, which suits a person doing all three for a small business rather than a team splitting them.
Free plan
No
Paid from the start
Month to month
$19/mo
Bronze
Billed yearly
—
No yearly price published
Watch out: No free plan, only a seven-day trial, and the entry tier is a single user with one workspace. Every plan is capped on credits as well as seats and social profiles, so heavy generation runs out before headcount does.
All plans (4)
Plan
Price
What you get
Bronze
$19/mo
1 workspace, 1 user, 5 social profiles and 100 credits a month, for one person scheduling their own posts
Silver
$49/mo
5 workspaces, 5 users, 20 social profiles and 500 credits a month
Gold
$99/mo
20 workspaces, 20 users, 50 social profiles and 1,500 credits a month
Diamond
$199/mo
unlimited workspaces and credits, 50 users and 150 social profiles. Yearly billing takes 20 per cent off every tier, and there is no free plan, only a seven-day trial
By WritesonicBengaluru, India1 product across 1 category
Strong fit. Tracks how a brand turns up in ChatGPT, Gemini and Google AI Overviews, then drafts articles and audits the site to close the gaps it finds.
Free plan
No
Paid from the start
Month to month
$99/mo
Starter
Billed yearly
$79/mo
Starter plan −20%
Watch out: Now sold as an AI search visibility platform rather than the copywriter it started as, and priced accordingly, from $79 a month. Plans are capped on prompts and answers tracked, not seats, and agencies are quoted on a separate page.
All plans (5)
Plan
Price
What you get
Starter
$99/mo · $79/mo yearly
50 prompts and 50 answers tracked across ChatGPT, Gemini and Google AI Overviews, with AI articles and site audits to close the gaps
Basic
$249/mo · $199/mo yearly
100 prompts and 300 answers tracked daily, with SEO and GEO on one platform
Growth
$499/mo · $399/mo yearly
200 prompts and 600 answers tracked daily, sentiment analysis, the Action Center and agentic workflows
Enterprise
Custom
all 10 AI platforms tracked, custom prompts, regions and languages, the full Action Center and a dedicated strategy team
Agency Starter
$250/mo · $200/mo yearly
up to 20 pitch projects and 2,000 answers a month, with Agency Enterprise priced by arrangement
These 58 are on the
site and may be excellent, but not tagged for a working professional — usually price, an enterprise
sales process, or the technical knowledge assumed.
Marketing & Content Creation tools not tagged for a working professional.
What is the best AI for marketing & content creation if you are a working professional?
21 of the 79 tools we track for this category are tagged as suiting a working professional: Ahrefs, Canva Magic Studio, ChatGPT, Claude, Scalenut, Semrush, Jasper, Surfer SEO, Anyword, Buffer, Copy.ai, Gamma, HeyGen, HubSpot, Perplexity, AdCreative.ai, Brand24, Hootsuite, Instantly, Ocoya, Writesonic. 8 of them are built for this kind of work.
Which marketing & content creation tools are not for a working professional?
1of10, AI Social Bio, AirOps, AutoBlogging.pro, ContentIn, Copymate, Creasquare, CRO Benchmark, Exoname, GetGenie, GetResponse Email Generator, InboxPro, InMagic.ai, MarketMuse, Namelix, Qwen, RespoAI, RestoGPT, Social Comments GPT, Spatial.ai, Supercreator.ai, TubeBuddy, Typeface, Yarnit, Blog Post Generator, Brandwatch, Clearscope, ContentEdge, CrawlQ, Editby, FinalScout, Frase, HeadlinesAI, Keyword Search, KeywordSpy, Lately.ai, LeadScripts, MagicBrief, MarketingBlocks, Maverick, NeuronWriter, Oxolo, Practina AI, Predict, Predis.ai, SEO.ai, Shulex VOC, Smart Targeting, Smartlead, SocialBee, Sprout Social, Stork.ai, Syllaby, Taplio, Thumbmachine, TreeBrain, Tweet Assist App, Writer — 58 of the 79. They are on the site and may be excellent, but not tagged for this reader, usually because of price, an enterprise sales process, or the technical knowledge assumed.
